Taxolotl

In early 2024, Taxolotl reached out to me seeking a redesign of their company logo. Despite having an existing logo, they recognized its outdated appearance and felt it did not align with their modern identity as a forward-thinking bookkeeping firm. Taxolotl entrusted me with the task of creating a new logo that would capture their essence – simplicity, professionalism, and contemporary style.

Taxolotl tasked me with refining their emblem, simplifying its design, and enhancing its aesthetic appeal. The goal was to deliver a logo that not only felt familiar but also resonated with a modern audience, embodying Taxolotl's commitment to staying ahead in the ever-evolving landscape of financial services.

After thorough examination of their previous logo, I began my journey with Taxolotl, sketching ideas and iterating through revisions to refine their brand identity. Together, we navigated the process of reimagining their logo, striving to strike the delicate balance between novelty and familiarity. Drawing from my expertise and Taxolotl's insights, I crafted an updated design that seamlessly melds modern aesthetics with the essence of their legacy.